Restaurant
Asylum.
Orange, oversized lettering and a sculptural eye make Asylum hard to mistake for anywhere else. The food and the room draw you in; the menus and dining options help you decide what kind of evening you want.
Website examples
from UpOnUp.
Asylum is a good place to start: bright orange, a chrome eye and food that earns your attention. The website gives you a feel for the evening, then helps you plan it.
The bakery, landscaping and mortgage websites each have a different feel. Have a look around, try the pages, then see some of the decisions behind our own site.
Explore the featured study See our own site in practiceWhat should you look for in a website example?
Choose an example and follow a job a customer would need to do. The first impression matters. So does what happens when you start looking around.
Does it feel right for the business?
Asylum's orange and oversized lettering create a different impression from Angelos's coastal colours and food photography. Think about the character you want your own customers to meet, and whether the words, images and details carry it beyond the homepage.
Can you find the useful detail?
Open Asylum's menu in a new tab and read a few dishes. Look at the descriptions, prices and navigation on your phone. For your business, the equivalent might be a service explanation, coverage or the kind of work you take on.
What happens after the main button?
Try Highland's project enquiry in a new tab. Consider whether its questions give someone room to explain the job and whether the next step is clear. This example prepares a draft to copy or download; it does not send an enquiry.
Which parts would your own website need?
Tell a provider what you like and why, then ask what is included in your proposal. A booking link, a planning tool and a live reservation system are different requirements. Seeing one in an example does not put it in your agreed build.
A working page helps you judge the design and the behaviour you can inspect. It does not tell you how many enquiries or sales it produces. Keep questions about scope, ongoing care and any claimed results alongside the work itself.
Decide whether to build it yourself or have it made for you.
Compare the provider's written answers
Coastal Italian restaurant
Angelos.
Italian cooking on the Fife coast. Food, fire and harbour life make the place worth a closer look, with a clear route from the menu to planning a visit.
Bakery
Buttr & Ember.
The pastry does the inviting. The menu helps you choose, the baking story gives it substance and the sharing boxes make the next coffee morning easy to picture.
Try the pastry-box planner. It creates a plan to discuss at the counter; it does not place an order or send a message.
Garden design & landscaping
Highland Landscaping.
Deep green, cream and generous garden imagery give a homeowner space to imagine what could change. The services explain the work behind those gardens, then help someone start a useful project conversation.
Mortgage brokers
Revenant London.
Soft blue, hand-drawn details and Monty the dog bring warmth to a serious subject. Visitors can recognise their own situation, get a clearer idea of the questions involved and prepare for a conversation with an adviser.
See how our own
redesign page works.
Replacing a website brings a few worries with it: what happens to the old pages, the links and the information people still use? Our redesign page starts there, then lets you look through the offer or work through the checklist in your own time.
What we checked
A page has to work after the design is approved.
A finished design still needs to hold up when someone uses it. On our own site, that means checking things like an old address that no longer exists, or what happens when chat won't open. Here are a few of the things we've worked through.
Inspect the live redesign pageThe URL should say what happened.
An address that didn't exist was sending people to the homepage as if nothing had happened. We added a proper missing-page response and checked it returns HTTP 404, so both visitors and search engines can tell the page isn't there.
Read the launch checklistAn enquiry route should still be visible.
If chat won't open, you should still be able to get in touch. With the chat service unavailable in a local check, “Message us” offered the contact form instead. That check covered the fallback, not delivery of an email.
Read the enquiry checkShow the real page behind the promise.
Our website service page now links to Highland Landscaping and Asylum, with notes about the design and direct routes into the garden gallery and restaurant menu. You can inspect the pages behind the examples. The redesign captures above are from September 2026; the live page may have changed since.
Inspect the service pageGive useful pages clear addresses.
Each public page has its own title and canonical address, and the sitemap lists the pages for search engines. That gives search a clear starting point. Rankings and enquiries need to be measured separately.
Inspect the search foundationsPlan your own website
Your work deserves
a better first impression.
Your own work is the best place to begin. Tell us what you do, show us the examples you can share and let us know what customers tend to ask.