Write a useful website brief
What should I tell a web designer?
Turn your notes into launch priorities, a clear project brief and questions for suppliers. Keep a draft on your device, then copy, download or print the result.
Build your briefFree tools to plan
a business website.
Build a brief, plan a service page, compare costs and check a launch. No account or email required. Keep the results for use with any provider.
Find the tool you need ↓Choose a planning tool.
Plan a page for your service
What does a customer need to know before enquiring?
Explain the work, who it suits, what is included and how to take the next step. Copy or download a working outline for one service page.
Build your service-page outlineCheck your website before launch
Is the site ready for real customers?
Work through ten manual checks, record issues and evidence, then download the results as text or a spreadsheet. Blank checklists are available too.
Use the launch check recordCompare the full website cost
Which quote makes sense over time?
Compare two quotes over 12, 24 or 36 paid monthly charges, including changing rates, the number of annual bills and optional confirmed additional exit payments. Keep responsibilities beside the costs and download the record.
Compare website costsChoose the right kind of website
Do I need enquiries, booking or a shop?
Map what visitors must be able to do. Separate a straightforward business website from functions that need a more detailed scope.
Map your requirementsCompare website proposals
Are these providers offering the same thing?
Keep up to three providers’ written answers with the brief version and proposal references. Save a private editable record on your device and reopen it as later replies arrive.
Compare proposalsPlan your old and new URLs
What happens to my existing pages?
List your current page addresses and decide which will stay, change or lead to a relevant replacement. Keep the map with your launch plan.
Make a URL mapPlan a move from your website platform
What can we take, and what needs rebuilding?
Work out what you can take from Wix, Squarespace, Webflow or another platform, and what needs rebuilding. Include the content, connected services, domain and email in the plan.
Build your platform exit planGet comparable website proposals
How do we turn requirements into commitments?
Give providers the same requirements and questions with an editable RFP, response matrix and launch responsibility sheet. Agree how each requirement will be checked.
Download the website RFP packTest the website business case
What would the project need to earn back?
Use your own costs and customer contribution to find a break-even target, test a scenario and download a business case. No assumed growth.
Calculate the recovery targetFind the gap in your enquiry journey
Why is my website not getting enquiries?
Check whether relevant visitors can find the right page, send an enquiry and receive a reply. Record where something goes wrong and what to try next.
Check the enquiry journeyRecord your AI search visibility
What do Google, Bing and ChatGPT actually show?
Keep impressions, citations, referral sessions and enquiries separate. Add country and period context, preserve missing data and export a record for your next review.
Build a visibility recordStill choosing who should do the work? Compare website builders, freelancers and website companies before comparing individual quotes.
Your worksheet entries stay in your browser unless you choose to copy, download, print or share them. These tools do not crawl your site or certify its performance. See the instructions in each tool for what is checked.
Use your plan to request a quote.
If you would like us to build the website, send us the requirements you have worked through. You can also look at our scope and examples to see whether the service fits.