A practical buying guide

What does a small business website actually cost?

There is no useful market-wide price without a defined scope. A one-page DIY site, a managed subscription and a custom multi-page build are different purchases. Here is how to compare them, followed by the exact costs and limits of our own offer.

Start with the model

The price only helps when you know what you are buying.

Ask who plans and writes the content, how many pages are included, what happens after launch and whether you can take the site elsewhere. A cheap headline price can mean a lot of work stays with you.

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ModelYou usually take responsibility forQuestions to ask
Do it yourselfChoosing a platform, writing copy, selecting imagery, setting up pages and checking the finished result.What is the ongoing platform cost? Can you export the site? What happens when you need help?
Managed monthly serviceSupplying business facts and approving work; the provider may handle the rest, depending on the contract.Is there an initial fee or minimum term? Do monthly payments build ownership? What does cancellation leave you with?
One-off professional buildProviding accurate business details, reviewing drafts and approving publication.Are planning, writing, design, changes and launch included? Who owns the finished files? What is care after launch?

These are buying models, not universal industry price bands. Always compare written scopes and total cost over the period you expect to use the site.

Our published price

What the UpOnUp price really means.

The figures below are our offer, not a claimed market average. We want you to be able to do the arithmetic before deciding.

£799One-off website buildPlanning, copy, original design and build for up to 30 agreed pages, with two consolidated refinement rounds.
£25Per month after launchHosting and routine chat-based updates, arranged separately. First billed one calendar month after launch; no minimum term.

Twelve £25 care payments add £300. Together with the £799 build, that is £1,099 for the build plus twelve paid care months. The date of the first care payment depends on the launch date. Any domain fees or separately scoped work would be additional.

The scope behind the number

Included, separate, and yours.

A good quote makes the boundary visible. If your project needs something outside the agreed website, settle that before anyone starts extra work.

INCLUDED

The agreed website.

Page planning and copywriting for up to 30 agreed pages, original visual direction, responsive build, an agreed enquiry route and two consolidated refinement rounds.

SEPARATE SCOPE

Work beyond that brief.

Ecommerce, bespoke software, complex integrations and major brand work are scoped separately. Domain costs and third-party services may also be separate.

OWNERSHIP

A site you can take away.

After the £799 build is paid, the finished website and project files are yours. You may host elsewhere if the monthly service ends. Third-party assets keep their own licence terms.

Compare the full quote

Seven questions before you commit.

Use the same questions with every provider, including us. The answers tell you more than a package name.

  1. 1
    What pages and functions are explicitly included?

    Check page count, forms, booking, ecommerce and integrations individually.

  2. 2
    Who plans and writes the content?

    Find out whether you must supply finished text and images or simply verify the facts.

  3. 3
    What does the first delivery milestone mean?

    A first reviewable version is different from an approved live site.

  4. 4
    How many changes are included?

    Ask how feedback rounds work and whether comments must be consolidated.

  5. 5
    What is billed after launch?

    Separate hosting, domain, maintenance, content updates and optional services.

  6. 6
    Who controls the domain, email and files?

    Clarify access and handover before changing an existing website.

  7. 7
    What happens if you leave?

    Read minimum-term, cancellation and ownership clauses rather than assuming a monthly fee buys the site.

A website can help people understand and contact a business. It cannot by itself guarantee search rankings, enquiries or sales. Treat confident performance promises as a separate claim that needs evidence.

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