If someone asks Google, Bing or ChatGPT about a service you offer, can it find a useful answer on your website? Start by reading the pages as a customer would, then check search access and what the platforms actually report. The free record below helps you keep track of what appeared, where you checked and whether any visits or enquiries followed.
A page needs to be accessible to search engines and useful to the person reading it. Publishing more pages is not a substitute for answering the questions that matter to your customers.
Google recommends helpful content, descriptive headings and crawlable links. Explain the service, its limits and the next step in language your customers use. Meeting Search Essentials does not guarantee that Google will crawl, index or show a page.
Read Google's Search EssentialsURL Inspection reports on Google's indexed version of a page. Its live test checks whether the current page might be indexable. Neither result guarantees that the page will appear for a particular search.
Read the URL Inspection guidanceRead the page to see whether it answers the customer’s question, then look at the platform’s report to see what it recorded. A result you see yourself is a separate observation to keep with its date and context.
What you can inspect on the page
Use the wording a buyer would naturally ask.
Copy the answer from the public page, with its URL.
Decide whether that passage answers the question clearly, partly or not at all.
What Search Console can report
Record the page's indexing result and check its snippet controls yourself.
Record how often the page appeared in the selected Search results report.
Record clicks from those search results for the same page and period.
Generative engine optimization, or GEO, means making your business useful and discoverable in AI-assisted answers. Start with the platform's actual evidence, then connect it to visits and qualified enquiries.
Search Console's generative AI Search report covers impressions in AI Overviews and AI Mode. Record the page or property, dates, countries and device filters. A missing report can reflect insufficient data.
These impressions already contribute to Web Performance totals. Do not add them again. Google's export can turn unavailable values into zero, so check availability in the report before recording a measured zero.
Bing's AI Performance preview records source citations across supported Copilot, Bing AI and partner experiences. Citations show that a source was displayed; they do not count visits or promise a position.
Grounding queries are sampled retrieval phrases, not a complete prompt list. If you use citation share, keep the exact grounding query and period: it is not your share of website traffic.
OpenAI documents utm_source=chatgpt.com on ChatGPT referral URLs. Use your analytics platform's actual session definition and source filter. Referral sessions are different from answer mentions and citations.
For a manual answer check, save the date, exact prompt, mode or location context and cited URL. A business name without a source link is a mention. One answer is a sample, not a worldwide ranking.
Check the settings that control access, indexing and use in search. The controls below differ by platform, and none guarantees that your page will be chosen. Ask the person managing your website to check these settings on the page and in the relevant account.
Check the indexed page, snippet eligibility and effective Search generative-AI participation setting, including inherited settings. Google says it does not use llms.txt or special AI markup for Search. Clear content and crawlable site structure remain the useful foundations.
OAI-SearchBot supports search discovery; GPTBot covers potential training. Their controls are independent. ChatGPT-User handles certain user-initiated visits and does not determine search inclusion. Verify crawler identity against published IP information before treating a log entry as an authentic crawler visit.
Compare one country, language and device context at a time. Make delivery areas, currencies, working arrangements and service limits visible. Add a language version only when someone can maintain its content and handle enquiries in that language.
Plan language and market requirements · How UpOnUp handles international projects
Explain who the service fits, what is included, who owns the result and what happens next. Support claims with your own verifiable facts and primary sources. A specific useful answer is more valuable than a page made only to repeat a place name or keyword.
Check an exact page passage below · Write a useful service page
Build a manual record of Google impressions, Bing citations, AI referral sessions and verified enquiries. Leave unknown data marked unknown. Enter public URLs and non-sensitive report notes only; no account credentials or private customer details.
No observations added.
Entries below are your observations, not verified results. The record never combines impressions, citations, sessions and enquiries into a score.
Added observations are saved only in this browser when storage is available.
Checking a particular ChatGPT answer? Use the separate manual answer record below. A mention or citation is an observation, not a referral-session count.
The page-answer worksheet below is a separate record. Its saved Google Search figures keep their original meaning and are never converted into AI impressions.
Record an exact prompt, the date you checked, any mode or locale context, and whether the answer cited, mentioned or did not show the business. This separate worksheet runs no prompts and does not measure traffic or worldwide visibility.
No manual answers recorded.
These are user-entered observations, not verified platform results, referral sessions or a representative visibility measure. They stay separate from the numeric record above and the page-answer worksheet below.
Added entries are saved only in this browser when storage is available.
OpenAI explains how ChatGPT search and source links work. A personal answer can vary with its context. Keep actual analytics referrals and platform report metrics in their own record above.
This worksheet does not visit, crawl or test the URL you enter. Open the public page yourself, copy its exact answer and record only checks you have made. Your entries stay in this browser and are never sent to UpOnUp. Do not enter private customer information.
Choose one page and one buyer question. Use a passage that a visitor can actually see, rather than an answer you intend to add later.
Try reading the passage without the rest of the page. Does it state the business, service and limitation clearly enough to answer the question? If it depends on hidden context or vague claims, mark it partial.
Use the Search results performance report, filter to your page and use the same date range and search type for both counts. Note those settings below. Leave counts blank when data is unavailable or you have not checked it.
Your entries stay in this browser.
No public page URL recorded yet.
No passage recorded yet.
Choose clear, partial or missing after reading the page.
No Google checks recorded yet.
No Search result counts recorded. This does not establish whether the page is indexed or shown.
This is a record of what you entered, not a crawler result, visibility score, audit certification or prediction.
Customer question: Is ecommerce included in the standard website scope?
Our live pricing page answers it under “Page count”:
Large catalogues, bespoke software, ecommerce and complex integrations need a separate scope.
That sentence tells a buyer a key limit before payment. It is a page-content example only. It does not demonstrate that a search engine has indexed or shown this page.
Check the live pricing pageA visitor can find the stated limit on our pricing page.
WHAT IT DOES NOT PROVESearch indexing, rankings, traffic or sales.
Keep page quality, indexing, search activity and enquiries separate. A higher count does not prove that a particular page edit caused the change.
A specific passage helps a customer make a decision. Its existence does not establish indexing, a ranking or search traffic.
Impressions record appearances in the selected Search results report. They do not tell you that someone visited the page or contacted you.
Clicks record selections of a link to your site from search results. They are not a count of unique people, enquiries or completed sales.
No. URL Inspection describes the indexed page and its eligibility. It does not promise a position for the customer question you recorded.
Check the selected page, dates and filters. Keep the indexing check separate from the performance report. Leave an unavailable count blank rather than entering zero; unknown is not the same as none.
Sources: Google Search Essentials, URL Inspection guidance, and the Search results performance report. Report settings and features can change; use the current documentation when checking your site.
If a customer would still be left wondering, improve the answer on that page. If the answer is clear but you have no useful platform data yet, check access and allow time for the reports to collect observations. Building the website gives you the starting point; ongoing search work is a separate job. If you would like us to handle that work on your UpOnUp website, see what our SEO and AI search service covers.