AI search, without the guesswork
Start with a question a customer would actually ask. Find the answer on your public page, check whether Google can show the page, then read any visibility data in the search engines' own tools. This is a way to examine evidence, not a promise of a citation, ranking or sale.
What the platforms say
Google and Bing use their search crawling and indexing foundations for AI search experiences. A page that gives a specific, useful answer has a better reason to exist than a batch of pages written for every possible wording of a prompt. Neither platform promises inclusion.
Google says a page needs to be indexed, eligible for a Search snippet and included in its generative AI features to be eligible for AI Overviews and AI Mode. It recommends original, firsthand content and clear pages for people. Meeting the requirements still does not guarantee that Google will show a page.
Read Google's AI Search guidanceBing says crawlability, accurate indexing, clear page structure and content written for users support eligibility across Bing and Copilot. Its guidance favours specific, verifiable information. It says neither SEO nor work aimed at AI answers can guarantee citations.
Read Bing's Webmaster GuidelinesTwo kinds of evidence
These checks answer different questions. A clear passage helps a customer understand your offer. An official search report records what that platform observed. One does not prove the other.
What you can inspect on the page
Use the wording a buyer would naturally ask.
Copy the answer from the public page, with its URL.
Decide whether that passage answers the question clearly, partly or not at all.
What the platforms can report
Record the page's indexing result and check its snippet controls yourself.
Record page impressions in Search Console, if the report has data.
Record visible citations in Bing Webmaster Tools, if available.
Customer Question Evidence Check
This worksheet does not visit, crawl or test the URL you enter. Open the public page yourself, copy its exact answer and record only checks you have made. Your entries stay in this browser and are never sent to UpOnUp. Do not enter private customer information.
Choose one page and one buyer question. Use a passage that a visitor can actually see, rather than an answer you intend to add later.
Try reading the passage without the rest of the page. Does it state the business, service and limitation clearly enough to answer the question? If it depends on hidden context or vague claims, mark it partial.
Record the date range. Leave a field unchecked when the report is unavailable or you have not inspected it. A blank report does not by itself diagnose a fault.
Your entries stay in this browser.
No public page URL recorded yet.
Open the recorded pageNo passage recorded yet.
Choose clear, partial or missing after reading the page.
No Google checks recorded yet.
No AI impression or citation counts recorded. This does not establish whether the page is eligible or shown.
This is a record of what you entered, not a crawler result, AI visibility score, audit certification or prediction.
A first-party UpOnUp example
Customer question: Is ecommerce included in the £799 website build?
Our live pricing page answers it under “Page count”:
Large catalogues, bespoke software, ecommerce and complex integrations need a separate scope.
That sentence tells a buyer a key limit before payment. It is a page-content example only. It does not demonstrate that Google or Bing has cited this page in an AI answer.
Check the live pricing pageA visitor can find the stated limit on our pricing page.
WHAT IT DOES NOT PROVEAI citations, search rankings, traffic or sales.
Read the results carefully
Google and Bing report different things. Record each metric with its platform, URL and date range. Do not combine them into a single AI score.
If the passage answers the question, it improves the page's usefulness. It does not establish indexing, retrieval or a future AI citation.
Google's AI performance report counts times links to your site appeared in supported generative AI features. It does not show that anyone contacted you.
Bing reports visible citations across supported AI experiences. Bing says those counts are not rankings, clicks, authority or proof that one page edit caused a change.
llms.txt file or special AI schema?Google says no. It does not use llms.txt for Google Search, and there is no required AI-specific schema. Our own short site guide is simply a route list; it is not an AI visibility claim. Follow useful ordinary SEO practices first.
Google says a property may not show its report if there are too few AI impressions. Bing's grouped phrases may also be absent with sparse citation activity. Check indexing and the page answer separately. An empty field in this worksheet is unknown, not evidence of exclusion.
Sources: Google Search Central's AI guidance, the Google AI performance report, Bing Webmaster Guidelines, and Bing AI Performance. Platform features and reporting can change; use their current documentation when you make a decision.
What to do next
If a genuine customer question has no clear answer, improve the relevant page. If the answer is clear but platform data is absent, check eligibility and give the reports time to collect enough observations. Keep ongoing search work separate from a website build.