Say who fits.
Explain the business types, sectors and working arrangements you actually support. If you focus on a particular kind of client, give that decision visible space.
Website design for accountants
Help the right clients recognise their accountant.
A custom website for your practice, with original design, the copy written for you and a clear route to an enquiry. Show who you help, what you take care of and what it is like to work with you.
Make your specialism easy to see.
A sole trader finding a first accountant has different questions from a company changing adviser. Your website can help each person find the right explanation without making everyone read everything.
Explain the work.
Use separate service pages when the work and the buyer's questions differ. Accounts, bookkeeping and payroll should each say what is included, who they help and what happens next.
Show the people.
Give real team members, experience and approved professional credentials a clear home. Use genuine photographs and permissioned client feedback when available.
A page plan with a job for every page.
This example shows how a small practice could organise its site. We adapt it to your actual services, clients and useful existing content. It is a starting point for the brief.
Example practice page plan
Each page earns its place by answering a different question.
- Home
The practice, its focus and the next step.
- Services
A useful overview with routes to the detail.
- Accounts and returns
Who the service is for and how the work starts.
- Bookkeeping
What you handle and what the client supplies.
- Payroll
The businesses you support and the agreed scope.
- Who we help
The business types that fit your practice.
- Meet the practice
Real people and verified professional details.
- Working with us
Onboarding, communication and fee expectations.
- Contact
A short first enquiry with a clear next step.
Your existing client portal stays separate.
A clear link can take clients to a system you already use. New portals, document uploads and integrations need their own agreed scope.
Only include services your practice offers. A larger practice, several offices or a substantial resource library needs its own page inventory before the scope is agreed. Existing useful pages should not disappear just to fit this example.
A better first conversation starts on the page.
Tell visitors what you need to know at the enquiry stage: the type of business, the service they need and the best way to reply. Keep financial records and sensitive documents out of a general enquiry form.
Explain whether the next step is an introductory conversation or a written response. If you publish prices, make the scope and conditions clear using figures your practice approves.
Check the enquiry journeyQuestions worth answering
- Do you work with businesses like mine?
- Which work do you take care of?
- Who will I speak to?
- How do we exchange information?
- What happens if I already have an accountant?
- How will I know the fee before agreeing?
We write from your practice's answers. You check every business fact and professional statement before launch.
The design, words and build in one project.
Up to 25 agreed pages, original design and copywriting, responsive development and two consolidated refinement rounds. Your first reviewable version is ready within 48 hours of the deposit and confirmed business details.
You approve the finished site before it goes live. If you are replacing a website, we agree what to preserve and how to handle changed URLs, domain connections and existing email.
Practical questions, answered.
A practice website should be straightforward to commission and clear about what you receive.
Is copywriting included?
Yes. We research and write the agreed website pages using your business details. You check service descriptions, fees, qualifications and any tax or professional statements. Ongoing technical articles and tax updates are separate work.
Can existing clients still reach their portal?
We can include a clearly labelled link to your existing portal. Building a new portal, handling document uploads or connecting practice software needs separate scoping before work starts.
Do you only work with accountancy firms?
No. UpOnUp creates websites for different kinds of businesses. The page plan, copy and design are specific to your practice; we do not present ourselves as an accountancy or tax adviser.
Will I own the website?
The finished website and project files are yours when the build is paid in full. You can host them elsewhere. Third-party assets retain their own licence terms.
Can you guarantee new clients from search?
No. We can make the pages clear, accessible and easy to enquire from. Search visibility and new clients also depend on demand, competition and ongoing marketing. A website build is not a guarantee of rankings or enquiries.