See a working direction.
For our standard business website, we send a reviewable version within 48 hours after payment and confirmation of the necessary business details. You can assess the structure, design, copy and route to enquire.
A practical timeline guide
How long does a business website actually take?
The first design, your review and the day the site goes live are different milestones. UpOnUp promises a first reviewable website within 48 hours after payment and confirmation of the details we need. Here is what that means, what happens next and how to keep a project moving without rushing decisions that matter.
Three different dates
A first version is not a launch date.
A useful schedule names what will be delivered at each point. If a provider says “your website in two days”, ask whether that means a draft, an approved site, or a live site on your domain.
Check the facts and shape the finish.
Two consolidated refinement rounds are included. You check service claims, names, prices, imagery and any wording that must be exact. The time this takes depends on your feedback and the changes agreed.
Go live when it is ready.
We publish after you approve the final site and the required domain steps are ready. If an existing site is being replaced, we also agree how old pages and contact routes should behave.
Our 48-hour clock starts after both payment and confirmation of the business details needed for the agreed build. It is the deadline for a first reviewable website, not a promise that every page will be approved, connected to your domain and indexed by search engines in that period.
What starts the clock
Bring the facts. We will shape the site.
You do not need to write finished copy or draw a layout. A short, accurate brief gives us enough to make good first decisions and know what needs checking.
Details we need to confirm
- Your business name, services, audience and the area you serve.
- The contact route visitors should use and who receives enquiries.
- Your current website, if there is one, and what must be kept or changed.
- Any required brand assets, approved imagery or factual claims.
- Any legal or sector wording that you need to approve yourself.
Details that may need a separate plan
- Online payments, a product catalogue or a booking system.
- Connections to specialist software or data.
- A new brand identity, photography or complex content migration.
- Access to a domain or an existing hosting account when launch approaches.
- Approval from several people with different requirements.
The first list is a starting brief, not a demand for polished marketing copy. We write the agreed website pages; you confirm that the business facts are true. Use our website brief outline to gather the essentials.
Where time goes
The decisions around the build set the pace.
These are common causes of a longer project. None is a reason to skip a necessary check. Naming them early lets both sides plan honestly.
Swipe sideways to see all columns
| If this is unresolved | What it holds up | A useful next action |
|---|---|---|
| The page plan | Writing and designing pages for different services or audiences. | Agree the subjects each page must cover before adding pages for their own sake. |
| Facts and approvals | Accurate claims, prices, team details and final wording. | Nominate one person to collect feedback and confirm the final facts. |
| Images and permissions | Choosing visuals that represent the real business and can be published. | Gather originals and note who owns or licences each image. |
| Extra functions | Integrations, ecommerce, booking and additional testing. | Describe the exact user journey, then agree a separate scope where needed. |
| Domain and old URLs | Moving visitors to the new site without leaving useful old links behind. | List important existing URLs and confirm who controls the domain and DNS. |
If a redesign changes URLs, Google recommends mapping old URLs to relevant new ones and using permanent redirects. A domain move can also cause temporary search fluctuations. Read Google's site-move guidance and our redesign checklist before setting a launch date.
A realistic next step
Start with a clear scope. Then move quickly.
Our £799 one-off build covers an agreed business website of up to 30 pages, including planning, copy, original design, a responsive build and two consolidated refinement rounds. We agree work outside that scope before it begins.
- 1Review the order and send a short brief.
After secure payment, tell us the services, people and business facts the site must represent.
- 2Confirm what the first version needs.
We settle the page plan and any missing details, then the 48-hour first-review milestone applies.
- 3Review, refine and approve.
Give consolidated feedback in two rounds. We arrange publication only after you approve the result.