A practical timeline guide
The first design, your review and the day the site goes live are different milestones. UpOnUp promises a first reviewable website within 48 hours after payment and confirmation of the details we need. Here is what that means, what happens next and how to keep a project moving without rushing decisions that matter.
Three different dates
A useful schedule names what will be delivered at each point. If a provider says “your website in two days”, ask whether that means a draft, an approved site, or a live site on your domain.
The clock starts after your deposit and confirmation of the business details we need. Look around the structure, design, words and enquiry route.
Two consolidated refinement rounds are included. Check the facts and bring the feedback together. The time depends on the changes and your approval.
Publication follows your approval, balance payment and the required domain steps. For a replacement, check old links and contact routes too.
Our 48-hour clock starts after both payment and confirmation of the business details needed for the agreed build. It is the deadline for a first reviewable website, not a promise that every page will be approved, connected to your domain and indexed by search engines in that period.
What starts the clock
You do not need to arrive with finished copy or a layout. Tell us what the business does, who you want to reach and what the website needs to cover. That gives us something useful to work from, and we can identify the details that still need checking.
Rough notes are fine for the starting brief. We write the agreed website pages, and you check that we have the business facts right. Use our website brief outline to gather the essentials.
Where time goes
The build can move quickly once these questions are settled. If a decision, image or approval is still missing, it helps to know early so you can allow for it in the schedule. Rushing past it usually leaves the same question waiting at launch.
Swipe sideways to see all columns
| If this is unresolved | What it holds up | A useful next action |
|---|---|---|
| The page plan | Writing and designing pages for different services or audiences. | Agree the subjects each page must cover before adding pages for their own sake. |
| Facts and approvals | Accurate claims, prices, team details and final wording. | Nominate one person to collect feedback and confirm the final facts. |
| Images and permissions | Choosing visuals that represent the real business and can be published. | Gather originals and note who owns or licences each image. |
| Extra functions | Integrations, ecommerce, booking and additional testing. | Describe the exact user journey, then agree a separate scope where needed. |
| Domain and old URLs | Moving visitors to the new site without leaving useful old links behind. | List important existing URLs and confirm who controls the domain and DNS. |
If a redesign changes URLs, Google recommends mapping old URLs to relevant new ones and using permanent redirects. A domain move can also cause temporary search fluctuations. Read Google's site-move guidance and our redesign checklist before setting a launch date.
After publication
A website is live when the published version loads at its intended public address. There is no single waiting period after pressing Publish: the hosting deployment must finish, and a changed domain connection may still need time or attention. Ask your provider which step is pending. Appearing in Google is a separate process.
If DNS records changed, cached domain records can delay what different visitors see. Ask the provider when the records changed and what their cache lifetime, or TTL, is. Cloudflare explains how DNS record caching affects updates. Google separately explains that a crawl request does not guarantee indexing. Neither is a reason to leave a broken contact route unchecked.
Open the intended HTTPS address in a private browser window. Ask the provider to confirm that the approved version is published to that address and the domain connection is complete. A working preview link does not answer that question.
Inspect the exact URL in Search Console and read the reported indexing reason and last crawl date. Keep those dates separate from publication. Going live does not set a guaranteed indexing deadline.
Check the search foundationsAgree a clearly labelled test with the receiving team. Use the real enquiry route, confirm which inbox receives it and who can reply. A thank-you screen alone does not prove receipt.
Record the launch checksA realistic next step
You get a clear page plan, the writing and original design, then a responsive website to review. The agreed build covers up to 25 pages and two consolidated refinement rounds. We agree any extra work before it begins, so the scope and timing stay clear. See the full inclusions and service terms.
Tell us which services, people and business facts the site must represent. Check the agreed scope and confirm the deposit before work starts.
We settle the page plan and any missing details, then the 48-hour first-review milestone applies.
Give consolidated feedback in two rounds. We arrange publication only after you approve the result.