WEBSITE CASE STUDY PROJECT QUESTIONS

Use these questions to gather the story of one project before writing its page.
Answer what you know. Mark facts and permissions that still need checking.
Remove private customer details that do not belong in a public account.

Project working title:
Person supplying the details:
Date these notes were checked:

1. What kind of customer or business was the work for?
What may we identify publicly? A name, broad description or location?
Answer:
Publication permission still needed:

2. What did the customer want to change, and why?
Describe the starting situation in ordinary words.
Answer:

3. What made the work different?
For example, space, access, a deadline, existing equipment or a system to retain.
Answer:

4. What did our business deliver?
Separate our contribution from the work of the customer, partners or other trades.
Answer:

5. Which decisions are worth explaining?
For each one, note the choice, why it was made and what a reader can see.
Decision:
Reason:
Supporting image, document or other evidence:

6. What does the completed result show?
A finished deliverable is useful even when no commercial uplift was measured.
Answer:

7. Are any measured outcomes available?
Metric:
Period and comparison:
Source:
Other changes or limitations:
Who can confirm the claim:
If none, leave this as not measured. Do not invent a percentage.

8. Which images explain the project?
File name:
What it shows:
Suggested factual caption:
Creator and permission for publication:
Any people, addresses or private details to remove:
Repeat for each useful image. Mark drawings and proposed work accurately.

9. Is there a customer quotation we may use?
Exact approved wording:
Name or attribution permitted:
Permission status:
If none, omit the quotation from the page.

10. Which service does this project demonstrate?
Relevant service page:
Related project, if it helps the reader:

11. What should someone with a similar project do next?
Who will receive the enquiry?
What information helps begin the conversation?

12. What remains to be checked before publication?
Fact or permission:
Person responsible:
Status:

Suggested page structure
Descriptive title; short project summary; starting point; work and decisions;
finished result; relevant images and captions; next enquiry step.
Use only the sections that help explain this project.

Free planning resource from UpOnUp
https://uponup.com/guides/how-to-write-a-website-case-study/
Use with any website provider. These notes are not automatically sent anywhere.