UPONUP / SMALL BUSINESS HOMEPAGE CONTENT OUTLINE
Use with any designer. Write ordinary notes first; this is not finished website copy.
Guide: https://uponup.com/guides/small-business-homepage/

Business or website:
Prepared by:
Date/version:

1. THE OPENING
What work do you do?
Who is it for?
Which location, coverage or delivery arrangement needs explaining?
What is the simplest accurate way to say that?

2. THE MAIN CHOICES
Which services or customer needs must visitors distinguish?
For each: name / short explanation / destination page.
Which apparently different services can sensibly stay together?

3. THE EVIDENCE
Which project, image or detail best supports the offer?
What does it show, and what needs explaining in a caption?
Who confirms accuracy and permission to publish it?
Where can someone read the fuller story?

4. THE PEOPLE
Which actual person, role or working approach helps someone choose?
Which name, role, image or experience still needs confirming?

5. THE PRACTICAL ANSWERS
What do customers repeatedly ask before they enquire?
Which answer belongs briefly on the homepage?
Where does the fuller explanation live?

6. THE NEXT STEP
Main action and destination:
What the visitor can expect afterwards:
Useful route for someone still looking or comparing:

7. KEEPING IT CURRENT
Facts likely to change:
Person responsible for checking each:
Review trigger or date:

OPEN QUESTIONS
Missing fact / person who can confirm / next action:

REVIEW WITH A NEW READER
Can they explain the business, find a relevant service and understand the next step?
Where did they find each answer?
Which part was unclear on a phone?

Keep passwords, private customer details and payment information out of this outline.
Use genuine business facts and permitted material. Mark unknowns rather than guessing.